REI Rebranding : Rebranding ProjectREI is a brand that provides gears for outdoor activities such as camping, climbing, hiking, cycling, paddling, running, traveling, yoga, and more. The new REI logo represents nature icons, tree and mountain to show the

REI Rebranding : Reb...

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REI Rebranding : Rebranding ProjectREI is a brand that provides gears for outdoor activities such as camping, climbing, hiking, cycling, paddling, running, traveling, yoga, and more. The new REI logo represents nature icons, tree and mountain to show the

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